Client: Waymo
Client: Waymo
Insight: People are constantly judged by others, especially in public transportation systems.
Big idea: Do whatever the f*ck you want, without any judgment.
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Digital
Waymo is transforming Fortnite with The Waymo Car, the first self-driving vehicle in the game. Unlike other cars in Fortnite that players must drive manually, the Waymo Car automatically takes players straight to the safe zone—no need to steer, so players can focus on strategy and survival.
While in the Waymo Car, players unlock exclusive in-car emotes, like picking your nose—because some things are best done in privacy.
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The new Waymo Car.
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How new emotes will be shown in the Fortnite game. These emotes can be done inside the Waymo car.
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How the emotes will look once you get inside the Waymo car.
