GIRL gains
Girl Gains is a lifting group I helped establish at Syracuse University.
Girl Gains is more than just a fitness group; it’s a community that promotes female weightlifting and empowers women to feel strong, confident, and beautiful in a judgment-free environment.
As both a member and part of the marketing team, I’ve been instrumental in building the group’s presence on campus. I’ve created engaging promotional posts for Instagram, designed eye-catching flyers and stickers, and even led weekly meetings to foster connection and growth. We’ve grown our Instagram following from zero to nearly 700 in under a year and established Girl Gains as a recognized and celebrated organization on campus.
As someone passionate about fitness, I understand the challenges women face in gym environments that often feel intimidating or exclusive to men. For too long, women have been told that lifting heavy is “for guys.” Well, I say, “F*ck that. Let’s go lift some heavy circles.”
Want to see what we’re about? Follow us on Instagram: @girlgainsatsu.
This video was edited by me as a promotional piece for Instagram. Girl Gains has allowed me to combine my two favorite passions—fitness and video editing—into one amazing project.
A timeline of Girl Gains
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The Start (2023)
This was the first time all the founders came together for a photo shoot, creating a promotional piece for Instagram to celebrate and showcase our group.
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Us promoting our club
This is us at the club fair, promoting our group and increasing awareness about who we are.
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Our very first interest meeting (2024)
This was taken after showcasing our club on Syracuse University’s quad, spreading the word and sharing our mission.
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Just one of the many incredible events hosted by Girl Gains!
This was our Vision Board Night, where we invited girls to create manifestation boards for the upcoming year. It was a fun and inspiring way to get motivated and stay organized while setting goals!