Client: On

Client: On

Problem: Professional athletes experience wardrobe malfunctions during their performances.

Audience: Gen Z

Insight: Wardrobe malfunctions distract and steal the spotlight from an athlete’s performance.

Big idea: Show how malfunctions have real, tangible impacts, messing up games.

Case Study Video

Additional Credit: Copy Writer; Catie Rokkos

OUTDOOR PRINT

Gaming

Partnering with NBA 2K25, there will be an in-game glitch added.

In the middle of the game, players will suddenly start tripping and falling, giving the other team a chance to take the ball.

A pop-up will appear on the screen explaining why the player's character fell.

In the character outfit settings, players can switch to "On Shoes" to keep the game smooth without any Wardrobe malfunctions stopping them.

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