Client: Philadelphia Cream Cheese

Client: Philadelphia Cream Cheese

Problem: Street Restaurant Operators are key to Philadelphia’s business but prefer cheaper Private Labels, seeing Philadelphia as not worth the cost.

Audience: B2B campaign targeting street restaurant operators, and culinary-minded innovators from bars, sushi spots, bakeries, and more.

Insight: Expiring food items create food waste and profit loss for restaurant owners, however, it is time-consuming to keep track of the expiration dates of a restaurant’s many food items.

Big idea: Keep track of your food without reading the expiration date.

Case Study Video

Additional Credit: Art Director; Olivia Cote Riddoch

NFC Stickers

When you purchase Philadelphia Cream Cheese, you'll receive Near Field Communication (NFC) stickers.

sTART BY StickING all the NFC STICKERS ON THE CONTAINERS SURFACES OF WHERE YOU STORE YOUR INVENTORY.

APP

Download our "Fresh Vision" app to activate the stickers, track expiration dates, and get timely alerts. The app will send alerts to help reduce food waste, improve profitability, and offer menu suggestions, all while saving you time.

After putting in all the information into the app, the app will direct you to start scanning your NFC stickers

Items that you scan will be detected, and you can enter the expiration date and quantity of the produce. After saving the information, you will be directed to the app's front page. The front page will give you options to check which produce is fresh, about to expire, or expired. For items about to expire, AI-generated recipes tailored to the ingredients you have left will be provided for restaurant owners to sell. Each recipe incorporates Philadelphia Cream Cheese as a binder to create new and fresh recipes without wasting your supply.

META glasses

Using Ray-Ban Meta glasses to make the inventory process quick and visual. The glasses can read the NFC stickers on your food and with a simple question, will show the status of food freshness using Augmented Reality.

A.I. generated recipe

When selecting your cuisine type on the app, the AI-powered glasses suggest recipes using Philadelphia Cream Cheese to transform nearly expired ingredients into elevated, flavorful dishes. The glasses will physically show connecting lines, helping you easily gather all your ingredients together and create your dishes efficiently.

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